JAM - a cultural outpost
workplace STRATEGY & design project
An innovation center for JAM — a reinvention of its financial, operational and design models with the aim of amplifying its core strategy and fulfilling its cultural potential.
a small coastal country with a rich history and global impact; UAE
the young nation’s vibrant and most populous city; Dubai
evolution of the city around the Creek; its pulse and lifeline
transitional site at the heart of the city; connecting old and new Dubai
+70 Years of Culture - Intro Space
proposal includes: Khalid Shafar ‘Illusion Collection’ and Bahraini Danish ‘Atlas Stools’
JAM Courtyard
proposal includes: Lujaine Rezk ‘Mirkaz’
Exhibition Spaces
proposal includes: Atlas Bookstore ‘Reading Space’
JAM Hybrid
Cafe & Book Shop
JAM Residency
JAM Theatre